what did we smile because of: Yum Yum London

This video is absolutely great. It makes you smile, is incredibly cute and filled with tiny details. plus you have no idea what's coming.

Which all combines together to make Yum Yum London a studio to watch out for:
"Yum Yum are Beth Algieri and Jonny Plummer, two directors / designers with a common passion for creating new and exciting things."

i'm also in love with this toy series of heroes and villains they recently conceived and are in the works of making available for purchase. i would definitely like to have that octopus sitting on my desk.

no, their illustration style isn't completely unheard of. reminds me in general of the vinyl toy genre and friends with you because of the adorably imagined creatures - but it's all so fun and smiley. check out more images of their work on their flickr or follow them on twitter.

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